Easter Event Countdown

Be sure to reach out to your sphere, database, and clients and invite them to our fun, free client appreciation event!

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Send this out to your Database!

RSVP link: https://forms.gle/Kqg5DzjUnwJAAxVn7

LPMAMA

Imagine yourself at an open house. You’re holding it open on behalf of another agent, and they’ve agreed you can keep any leads you earn in the process. As you wait for potential clients to walk through the door, you know not everyone will be ready to sign an agreement with you right away. So how do you identify people who are ready to do business today and those who may need some extra attention before they’re ready to commit? That’s where LPMAMA has your back.


LPMAMA: Identify Your Warm Leads

The LPMAMA conversation framework (said like LP-mama) helps identify warm, qualified leads—those who are ready, willing, and able to do business with you—by asking questions based around six topics:


Location

Price

Motivation

Agent

Mortgage

Appointment


Asking questions about these subjects can help you prioritize people who are ready to do business today and put nurtures on a follow-up plan so they’ll want to do business with you in the future. We’ll walk you through the LPMAMA framework so that you can set appointments with qualified buyers and learn their wants and needs.


Location

“Location, location, location!” We say it three times in a row because it’s that big of a deal. Location is one of the main things people consider when searching for a home. But sometimes the question, “Where do you want to live?” is too big. You may have to start by asking smaller scale questions like, “What type of neighborhood are you looking for?” or, “Does school district matter?” If a client still doesn’t know these answers, chances are they know what they don’t want. They don’t want a noisy highway nearby. They don’t want to live in the middle of nowhere. Sometimes, knowing what they don’t want is just as informative as knowing what they do.


Price

Even Warren Buffet once said the home he bought for $31,5000 in 1958 is third best investment he ever made (only behind his two wedding rings). But the Oracle of Omaha also warns that, “a house can be a nightmare if the buyer’s eyes are bigger than his wallet.” As your client’s fiduciary, your job begins with knowing their budget so you can find a house that fits their financial circumstances.


Motivation

Motivation is really a combination of two words: “motive” and “action.” So, it makes sense that the Oxford Dictionary defines motivation as “the reason or reasons one has for acting.” Essentially, motivation is a reason to move. And for real estate agents, “move” can be taken literally as your clients relocate from one property to another.


Whether it’s to downsize, upsize, relocate, or invest in a first home, use the key words “why” and “when” to unlock the details of their circumstances. Understanding motivation and urgency will help you set expectations and create a plan of action.


Agent

Although this letter comes fourth in the acronym, you might want to address it first: Ask your potential client if they already have an agent. If they don’t have an agent, you can ask what they are looking for in an agent and discuss your value proposition.


If someone has already signed with an agent, you can ask to send listings to their agent that might be of interest. This will help another agent and keep you top-of-mind for any referrals or repeat business while protecting your time for qualified clients.


Mortgage

Finding out whether someone has been pre-approved or approved for a mortgage can help you identify who is truly ready to do business with you. People who’ve been pre-approved have already taken a legitimate step toward homeownership, which shows that they’re not only serious and willing but able to start their home buying adventure.


If a buyer has not been pre-approved for a mortgage but is serious about starting their home search, you can guide them in the right direction. Part of your value proposition is who you know. Getting them in touch with a lender is a good way to get them on track to an appointment.


Appointment

The second A and final letter in LP MAMA stands for appointment. Now that you’ve done your due diligence to qualify someone as a ready, willing, and able client, you can get to the real goal of this framework: Set an appointment that results in a signed representation agreement. If they are ready to go ahead and sign you as an agent without an appointment, that’s even better! If they seem unsure about signing with you or are hesitant about anything, let them know that you can go over any questions with them at an appointment. After all, appointments exist so that you can address any concerns they may have and set expectations for the transaction process.


If someone still isn’t ready for an appointment after you practice LPMAMA, that doesn’t mean they aren’t potential business. Add them to your database and sign them up to any follow-up or drip campaigns you have for potential clients. Staying top-of-mind is the best way to get business with people who can’t seem to commit in the moment. Either way, you’ve started a solid relationship with someone and gained a lot of insight into where they are at both personally and in their real estate journey.

Easter Client Appreciation - April 12th from 10-12pm

Easter Client Appreciation Party 2025 – Action Plan

📅 Event Date: Saturday, April 12th, 10 AM - 12 PM
 📍 Location: KW Moorestown
 🎉 Activities: Photos with the Easter Bunny, Easter eggs, candy, light snacks, crafts, face painting & more!
 🎟️ Free to attend, but RSVP is required!

Goal for Each Agent:

  • Invite at least 2-5 people from your database (clients, past clients, sphere, neighbors, referrals).

  • Minimum of 5 personal touches per invitee.

  • No public social media posts before the event—this is a personal invite.

  • Follow up to confirm RSVPs.



Phase 1: Light Touch – Initial Outreach (March 18 - March 22)

🎯 Objective: Introduce the event and encourage RSVPs.

📧 Email Template (Send between March 18-22)
 Subject: You're Invited! 🐰 Easter Fun & Egg Hunt at KW Moorestown
 Body:
 Hi [First Name],

We appreciate you and would love to celebrate with you at our Easter Client Appreciation Party! 🎉

Bring your family for a fun morning with Easter eggs, photos with the Easter Bunny, face painting, crafts, snacks, and more!

📅 Date: Saturday, April 12th
 📍 Location: KW Moorestown
 🎟️ FREE, but RSVP is required!

Secure your spot here: https://forms.gle/Kqg5DzjUnwJAAxVn7

We hope to see you there!

Best,
 [Your Name]

📲 Text Message (Send March 18-22)
 Hey [First Name]! 🎉 I’m hosting a special Easter Client Appreciation Party on April 12th at KW Moorestown, and I’d love for you to come! There will be photos with the Easter Bunny, Easter eggs, candy, crafts, face painting, and more! 🐰💐 It’s free, but you must RSVP! Let me know if you can make it or grab your spot here: [Insert RSVP Link]

📞 Optional Call Script:
 "Hi [First Name]! I wanted to personally invite you and your family to our Easter Client Appreciation Party on April 12th. It’ll be a fun-filled morning with the Easter Bunny, an egg hunt, and lots of treats! It’s free, but we need a headcount, so let me know if you’d like me to save you a spot!"



Phase 2: Moderate Touch – Follow-Up & RSVP Push (March 25 - March 30)

🎯 Objective: Remind those who haven't RSVP'd & secure commitments.

📧 Follow-up Email (March 25-30)
 Subject: Don’t Miss Out! Easter Bunny & Egg Hunt – RSVP Today! 🐰
 Body:
 Hi [First Name],

We’re getting ready for an egg-citing morning of fun, and we’d love to see you there! 🐣 If you haven’t RSVP’d yet, now’s the time!

📅 Date: Saturday, April 12th
 📍 Location: KW Moorestown
 🎟️ FREE, but RSVP is required!

We have photos with the Easter Bunny, face painting, Easter eggs, snacks, crafts, and more!

Reserve your spot here: https://forms.gle/Kqg5DzjUnwJAAxVn7

Looking forward to celebrating with you!

 [Your Name]

📲 Text Message Reminder (March 25-30)
 Hey [First Name]! Just a quick reminder about our Easter Client Appreciation Party on April 12th! 🐰 We have face painting, Easter Bunny photos, crafts, candy, and more! I’d love for you to join us. Have you RSVP’d yet? Grab your spot here: https://forms.gle/Kqg5DzjUnwJAAxVn7!

📞 Call Script:
 "Hi [First Name]! Just following up on my invite to our Easter Client Appreciation Party! We’re finalizing RSVPs, and I’d love to have you there. Can I count you in?"



Phase 3: Personal Touch – Last Chance RSVPs (April 1 - April 5)

🎯 Objective: Secure final RSVPs & make personal connections.

📧 Last-Chance Email (April 1-5)
 Subject: Final Call! RSVP for Easter Fun at KW Moorestown! 🎉🐰
 Body:
 Hi [First Name],

We’re putting the final touches on our Easter Client Appreciation Party this Saturday, and we’d love to have you there! 🎉

📅 Date: Saturday, April 12th
 📍 Location: KW Moorestown
 🎟️ FREE, but RSVP is required!

Come enjoy Easter Bunny photos, face painting, Easter eggs, snacks, crafts, and more!

Spots are filling up—RSVP here: https://forms.gle/Kqg5DzjUnwJAAxVn7

Hope to see you there!

Best,
 [Your Name]

📲 Final Text Message (April 1-5)
 Hey [First Name]! 🐰 We’re almost at capacity for our Easter Client Appreciation Party on April 12th! It’s going to be SO much fun—Easter Bunny, face painting, crafts, snacks, and more! Did you RSVP yet? Let me know or grab your spot here: https://forms.gle/Kqg5DzjUnwJAAxVn7

📞 Call Script:
 "Hey [First Name], it’s [Your Name]. Just checking in one last time to see if you and the family can make it to our Easter Client Appreciation Party this Saturday! We’d love to have you there, and I can save you a spot! Can I count you in?"



Phase 4: Event Eve Reminder – Final Confirmation (April 11th)

🎯 Objective: Confirm attendance & increase excitement.

📲 Reminder Text (April 11th)
 Hey [First Name]! 🎉 Just a quick reminder that our Easter Client Appreciation Party is tomorrow at 10 AM at KW Moorestown! 🐰 We can’t wait to see you for photos with the Easter Bunny, face painting, Easter eggs, and more! Let me know if you have any questions. See you soon!

📞 Reminder Call:
 "Hi [First Name]! Just wanted to check in and remind you that our Easter Client Appreciation Party is tomorrow morning! We’re excited to see you and the family. Let me know if you have any last-minute questions!"



Post-Event Follow-Up (April 14-16)

🎯 Objective: Thank attendees & strengthen relationships.

📧 Thank You Email:
 Subject: Thank You for Hopping By! 🐰
 Body:
 Hi [First Name],

Thank you so much for joining us at our Easter Client Appreciation Party! We loved celebrating with you and hope you had a great time. 🐣

If you had fun, we’d love to see you at our future events! Let me know if there’s anything I can do for you or your family.

Best,
 [Your Name]

📲 Thank You Text:
 Hey [First Name]! Thanks for coming to our Easter event! 🐰 We loved seeing you and hope you had a blast. Let’s catch up soon!

March 2025

March is for Massive Action

One Powerful Action Per Day to Get Massive Results in Your Business

👉 Sitting on the sidelines? It’s time to play. This month, we’re going all in. No excuses, no hesitation—just massive action for massive results. Show up for yourself, show up for your business, and show up for the people who NEED YOUR HELP.

Welcome to MASSIVE ACTION MARCH – the month where we go ALL IN.

For the next 30 days, we’re putting in the work, showing up, and taking consistent, focused action to create MASSIVE results in our businesses. Sitting back and hoping for deals isn’t a strategy—it’s time to GET IN THE GAME.

💥 What to Expect This Month:

✅ A daily Massive Action challenge to push your business forward.

✅ Accountability & coaching to keep you on track.

✅ More calls. More conversations. More deals.

🚨 March is about getting dirty. It’s about putting in the effort, sharpening your skills, and showing up for the people who need you. Whether you're a new agent building momentum or an experienced agent looking for leverage, this is your moment.

💯 One challenge per day. One action at a time. Massive results ahead.

Ready? Let’s GO. 🔥

-Liz & Luis

Coaching hotline: 856-746-6599

Group Zoom Calls:

https://us02web.zoom.us/j/84867225967

** This link will be used for our Friday morning group calls at 9:30am: 3/14, 3/21, 3/28.


Tuesday BOLD Recap:

https://us02web.zoom.us/j/85816656841

** We know a lot of our agents weren't able to commit to a full day on Mondays or afford the initial investment of the BOLD training series, so we're bringing the best of BOLD straight to YOU! This 1-hour Group Session (on Zoom) will feature weekly highlights from BOLD, what you need to implement in your business, scripts, mindset, activities, lead generation tactics, and MORE!


Market and Message Mondays:

https://us02web.zoom.us/j/87252840951

** Market & Message Mondays will pick back up in April after BOLD is complete, but don't worry! We'll be sure to provide content and messages for you to send out to your database in our weekly BOLD recaps so you're still reaching your sphere, followers, and clients!

Week One

Build the Foundation & Mindset for Success

  • March 1: Set Your March Goals. How many appointments will you book? How many closings? Write them down. 📈

  • March 2: Call 5 Past Clients or Sphere Contacts just to check in—no pitch, just connection. 💡

  • March 3: Attend a training, mastermind, or coaching session. Be present. Engage. APPLY what you learn. 🎯

  • March 4: Create & post a video on social media—market update, real estate tip, or behind-the-scenes. 🎥

  • March 5: Knock on 10 doors in a neighborhood where homes are selling fast. Talk about an upcoming Open House, Coming Soon Listing, or office Collection/Donation Drive. Have conversations. 🏡

  • March 6: Host or attend an Open House and talk to EVERY visitor like they’re your next deal. 🚪

  • March 7: Write 5 hand-written notes to past clients, sphere, or referral partners. Make it personal. ✉

Week Two

Lead Generation on Fire

  • March 8: Call 5 Expired Listings. Offer real value. Script: "I see your home didn’t sell—do you still want to move?" ☎

  • March 9: DM or text 10 people you haven’t spoken to in a while. Reconnect. 👋

  • March 10: Post a success story from a past client on social media. Testimonials = trust. 💬

  • March 11: Call 3 For Sale By Owners (FSBOs). 🏠

  • March 12: Go LIVE on social media from an Open House or neighborhood you’re farming. 🔴

  • March 13: Identify 3 local businesses and introduce yourself as their go-to real estate expert. 🤝

  • March 14: Email your entire database a market update. Educate = authority. 📧

Week Three

Conversion & Growth

  • March 15: Follow up with EVERY lead from the past 30 days. No lead left behind. 📞

  • March 16: Roleplay listing & buyer scripts with a partner. Confidence wins deals. 🎤

  • March 17: Attend a networking event or join a local Facebook group and provide value. 🌎

  • March 18: Schedule & promote a Homebuyer Seminar (virtual or in-person). 🎤

  • March 19: Call 3 agents in our office that you look up to and ask what their best script or tip is when prospecting, generating leads, or building relationships.

  • March 20: Shoot a neighborhood tour video and post it. Become the local expert. 🏙

  • March 14: Email your entire database a market update. Educate = authority. 📧

Week Four

Scale & Dominate

  • March 22: Run a Facebook or Instagram ad targeting buyers or sellers. Paid exposure = leads. 💻

  • March 23: Call a lender and ask for pre-approved buyer referrals. 🔑

  • March 24: Create a listing presentation that is 100% ready to win a seller TODAY. 🎯

  • March 25: Reach out to 3-5 past clients with a simple check-in. Relationships = repeat business. ❤️

  • March 26: Review your numbers: Are you hitting your March goals? Adjust as needed. 📊

  • March 27: Send 5 video messages instead of texts today. Personal touch = higher response rate. 📹

  • March 28: Call a top agent in another market and ask for referral business. 🌎

  • March 29: Post a bold social media challenge—get your audience engaged. 🚀

  • March 30: Celebrate your wins from the month! Recognize growth & set new goals for April. 🎉

Ignite After Dark Recordings can be found here:

Youtube Playlist & Google Drive link


Our group calls are open to all agents on our Coaching Team! Hear about what's going on with active deals, current objections and situations agents are experiencing. Great way to hear what kind of Led Gen is working for other agents! Also get some practical script practice in with us- those who join us see how important it is to PRACTICE! 

View the full Office Calendar here: calendar.kwmoorestown.com

Reach the Coaching Team any time via Text or by calling 856-746-6599.



💥 Massive action = massive results.

If you show up every day, commit to just ONE action per day, and push past your comfort zone, you will see a major shift in your business. We can't wait to be a part of it with you. -Liz & Luis