Welcome to our online Productivity Coaching Community!
Whether you are new (Tier 1) or experienced (Tier 2), PC at KW Moorestown is here to help you build your business, enhance your personal brand, guide you through transactions and working with clients, and reach your goals. We provide systems, tools, accountability, community, and more. Members of our PC Coaching Team gain access to resources like those shown below.
Tuesday Night Tactics (7:00 PM on Zoom)
Master your skills and strategies with our dynamic weekly coaching call. From objection handling and lead generation to client conversations and closing deals, you’ll gain actionable insights to level up your real estate business.
Zoom link here:
https://us02web.zoom.us/j/86045176771
Friday Morning Group Session (9:30 AM on Zoom)
Kick off your weekend with clarity, confidence, and a game plan. Join us for a hands-on, collaborative session where we dive into key topics, roleplay scenarios, and keep each other accountable.
Zoom link here: https://us02web.zoom.us/j/83409704232
Join our Coaching Server on Discord Here: https://discord.com/invite/SG4FQFtWE4
Joining the KW Moorestown Productivity Coaching Discord Server is a game-changer for staying plugged into our coaching community—especially if you're dual careered or can't always make it into the office. It’s the perfect place to meet other agents, ask questions, share wins, and stay connected with real-time updates, accountability threads, and opportunities to get involved. Whether you're looking for lead gen partners, quick advice, or a boost of motivation, our online space keeps you in the loop and part of the action— anytime, anywhere.
No Fear October: Get Visible. Get Skilled. Get Into Action.
Fall is here. The market is moving. Business planning season is starting. And this is not the time to get spooked, stalled, or silent!
October is about facing the fear and doing the work anyway.
Not afraid to get on camera.
Not afraid to make the call.
Not afraid to talk about interest rates.
Not afraid to follow up.
Not afraid to ask for the appointment.
Not afraid to learn the skills that will keep you competitive in 2027.
This month is part lead generation, part skill-building, part business planning.
Because activity matters, but so does ability.
Your job this month is to:
The year is not over.
There is still business to create.
There are still people to serve.
There is still time to build momentum before 2027.
📸 Oct 1 (Thurs): Film a “No Fear October” video. Share one thing you are committing to this month: more video, more calls, more follow-up, more conversations, or more skill-building.
📅 Oct 2 (Fri): Text 10 people: “Fall is here. Are you still thinking about making a move before the end of the year, or is 2027 more realistic?”
📸 Oct 3 (Sat): Film: “3 Real Estate Fears I Hear All the Time.” Mention rates, timing, affordability, selling before buying, or making the wrong move.
📅 Oct 4 (Sun): Sunday football connection day. DM or text 5 people about football, fall plans, or weekend routines. Keep it casual and conversational.
📅 Oct 5 (Mon): Read List2Last Seller Objections. Pick 3 objections and write out how you would answer them in your own words.
📸 Oct 6 (Tues): Film: “Don’t Be Spooked by Interest Rates.” Explain that the right move depends on goals, payment, timeline, and options, not just one headline number.
📅 Oct 7 (Wed): Prospect for 30 minutes. Call old leads, open house guests, and anyone who said “maybe later” in spring or summer.
📸 Oct 8 (Thurs): Film: “What Actually Makes It a Good Time to Buy?” Explain that it depends on budget, life timing, inventory, motivation, and long-term plans.
📅 Oct 9 (Fri): Send 3 CMA or equity update offers: “Want to know where your home value stands before the holidays?”
📅 Oct 10 (Sat): Host, shadow, or attend an open house. Ask every visitor: “Are you casually looking, or do you have a timeline in mind?”
📸 Oct 11 (Sun): Film a quick open house video: “Here’s what buyers are noticing right now.”
📅 Oct 12 (Mon): Bright MLS Research Day. Pick one town or city and compare current activity to last month and last year. Look at active inventory, pending sales, closed sales, average days on market, and price trends.
📸 Oct 13 (Tues): Film: “What’s Happening in [Town] Right Now?” Share one simple Bright MLS insight from your research.
📅 Oct 14 (Wed): DM 10 people who viewed, liked, commented, or reacted to your recent content.
📸 Oct 15 (Thurs): Film: “3 Seller Objections I’m Learning How to Handle.” Keep it honest and educational: pricing, timing, commission, condition, or waiting until spring.
📅 Oct 16 (Fri): Roleplay for 20 minutes with another agent. Practice seller objections from List2Last or buyer objections around rates and affordability.
📅 Oct 17 (Sat): Attend a local fall event, football game, fundraiser, school event, trunk-or-treat, farmers market, or networking event. Have 3 real conversations.
📸 Oct 18 (Sun): Film: “Fall Market Myth vs. Fact.” Choose one myth: “Nobody buys in the fall,” “I should wait until spring,” or “Rates make buying impossible.”
📅 Oct 19 (Mon): Start your 2027 business planning. Write down your income goal, unit goal, volume goal, and the number of conversations you need weekly to get there.
📸 Oct 20 (Tues): Film: “What I’m Doing Now to Build a Stronger 2027 Business.” Make it personal and action-based.
📅 Oct 21 (Wed): Database cleanup day. Find 10 contacts in Command missing phone numbers, emails, home addresses, tags, or source details and update them.
📸 Oct 22 (Thurs): Film: “Before You Wait Until 2027, Ask Yourself These 3 Questions.” Include: Where do I want to live? What can I afford? What needs to happen first?
📅 Oct 23 (Fri): Follow up with every active lead in your pipeline. Ask: “Has anything changed with your timeline, or are we still planning for the same goal?”
📅 Oct 24 (Sat): Open house neighborhood invite day. Personally invite or flyer 10 nearby homes.
📸 Oct 25 (Sun): Film: “Behind the Scenes of an Open House.” Show setup, prep, neighborhood research, or buyer conversations.
📅 Oct 26 (Mon): Create your 2027 skill list. Pick 3 skills you need to improve: lead gen, video, buyer consults, listing consults, pricing, negotiation, contracts, follow-up, or objection handling.
📸 Oct 27 (Tues): Film: “The Real Estate Skill I’m Working on Right Now.” Keep it simple and authentic. People trust agents who are committed to growth.
📅 Oct 28 (Wed): Send 5 voice memos or video messages to people you want to reconnect with before the holidays.
📸 Oct 29 (Thurs): Film: “What Scares People About Real Estate, and How I Help.” Mention uncertainty, money, timing, process, and decision fatigue.
📅 Oct 30 (Fri): Review your October numbers: calls, texts, DMs, videos, CMAs, open house contacts, appointments, database updates, and follow-ups.
📸 Oct 31 (Sat): Halloween post/video: “The scariest thing in real estate? Waiting too long to make a plan.” Invite people to reach out before the holidays.
Pick one and post it once a week.
Short weekly videos breaking down common real estate fears: rates, down payments, timing, inspections, selling before buying, or affordability.
Bust one myth each week in a fun, seasonal way.
Examples:
Weekly updates from Bright MLS research, open houses, showings, or conversations you are having with buyers and sellers.
Use List2Last and practice one seller objection per week.
Examples:
Show what you are doing now to build a stronger business next year: planning, database cleanup, scripts, market research, classes, open houses, and follow-up.
Use these for journaling, coaching conversations, or accountability check-ins.
October is the month to stop being scared of the work.
Not because the work is easy.
Because the work is what keeps you in business.
This market rewards the agents who are visible, educated, consistent, and skilled. It does not reward agents who disappear, wait for motivation, avoid the camera, ignore the database, or hope the market gets easier.
The good news is, you do not need to become a different person overnight.
You just need to start doing the things that build confidence:
Make the call.
Post the video.
Study the market.
Practice the objection.
Follow up with the lead.
Update the database.
Ask for the appointment.
Set the goal.
Build the plan.
The year is not over!!!
There is still time to create business, build confidence, sharpen your skills, and set yourself up for a stronger 2027.
So this month, do not get spooked by the market, the camera, the phone, the objections, the rates, or the work.
Face it. Practice it. Track it. Improve it.
We are here to help you build the plan and stay accountable.
Let’s get back to activity, back to skill, and back to business!
Liz & Brian
Imagine yourself at an open house. You’re holding it open on behalf of another agent, and they’ve agreed you can keep any leads you earn in the process. As you wait for potential clients to walk through the door, you know not everyone will be ready to sign an agreement with you right away. So how do you identify people who are ready to do business today and those who may need some extra attention before they’re ready to commit? That’s where LPMAMA has your back.
LPMAMA: Identify Your Warm Leads
The LPMAMA conversation framework (said like LP-mama) helps identify warm, qualified leads—those who are ready, willing, and able to do business with you—by asking questions based around six topics:
Location
Price
Motivation
Agent
Mortgage
Appointment
Asking questions about these subjects can help you prioritize people who are ready to do business today and put nurtures on a follow-up plan so they’ll want to do business with you in the future. We’ll walk you through the LPMAMA framework so that you can set appointments with qualified buyers and learn their wants and needs.
Location
“Location, location, location!” We say it three times in a row because it’s that big of a deal. Location is one of the main things people consider when searching for a home. But sometimes the question, “Where do you want to live?” is too big. You may have to start by asking smaller scale questions like, “What type of neighborhood are you looking for?” or, “Does school district matter?” If a client still doesn’t know these answers, chances are they know what they don’t want. They don’t want a noisy highway nearby. They don’t want to live in the middle of nowhere. Sometimes, knowing what they don’t want is just as informative as knowing what they do.
Price
Even Warren Buffet once said the home he bought for $31,5000 in 1958 is third best investment he ever made (only behind his two wedding rings). But the Oracle of Omaha also warns that, “a house can be a nightmare if the buyer’s eyes are bigger than his wallet.” As your client’s fiduciary, your job begins with knowing their budget so you can find a house that fits their financial circumstances.
Motivation
Motivation is really a combination of two words: “motive” and “action.” So, it makes sense that the Oxford Dictionary defines motivation as “the reason or reasons one has for acting.” Essentially, motivation is a reason to move. And for real estate agents, “move” can be taken literally as your clients relocate from one property to another.
Whether it’s to downsize, upsize, relocate, or invest in a first home, use the key words “why” and “when” to unlock the details of their circumstances. Understanding motivation and urgency will help you set expectations and create a plan of action.
Agent
Although this letter comes fourth in the acronym, you might want to address it first: Ask your potential client if they already have an agent. If they don’t have an agent, you can ask what they are looking for in an agent and discuss your value proposition.
If someone has already signed with an agent, you can ask to send listings to their agent that might be of interest. This will help another agent and keep you top-of-mind for any referrals or repeat business while protecting your time for qualified clients.
Mortgage
Finding out whether someone has been pre-approved or approved for a mortgage can help you identify who is truly ready to do business with you. People who’ve been pre-approved have already taken a legitimate step toward homeownership, which shows that they’re not only serious and willing but able to start their home buying adventure.
If a buyer has not been pre-approved for a mortgage but is serious about starting their home search, you can guide them in the right direction. Part of your value proposition is who you know. Getting them in touch with a lender is a good way to get them on track to an appointment.
Appointment
The second A and final letter in LP MAMA stands for appointment. Now that you’ve done your due diligence to qualify someone as a ready, willing, and able client, you can get to the real goal of this framework: Set an appointment that results in a signed representation agreement. If they are ready to go ahead and sign you as an agent without an appointment, that’s even better! If they seem unsure about signing with you or are hesitant about anything, let them know that you can go over any questions with them at an appointment. After all, appointments exist so that you can address any concerns they may have and set expectations for the transaction process.
If someone still isn’t ready for an appointment after you practice LPMAMA, that doesn’t mean they aren’t potential business. Add them to your database and sign them up to any follow-up or drip campaigns you have for potential clients. Staying top-of-mind is the best way to get business with people who can’t seem to commit in the moment. Either way, you’ve started a solid relationship with someone and gained a lot of insight into where they are at both personally and in their real estate journey.
Group Zoom Calls:
https://us02web.zoom.us/j/83409704232
** This link will be used for our Friday morning group calls at 9:30am.
Tuesday Night Tactics:
https://us02web.zoom.us/j/86045176771
This 1-hour Group Session (on Zoom) will feature weekly highlights, what you need to implement in your business, scripts, mindset, activities, lead generation tactics, and MORE!
Market and Message Mondays:
https://us02web.zoom.us/
** Market & Message Mondays will pick back up soon!
If you show up every day, commit to just ONE action per day, and push past your comfort zone, you will see a major shift in your business. We can't wait to be a part of it with you. -Liz & Brian
Ignite After Dark Recordings can be found here:
Youtube Playlist & Google Drive link
Our group calls are open to all agents on our Coaching Team! Hear about what's going on with active deals, current objections and situations agents are experiencing. Great way to hear what kind of Led Gen is working for other agents! Also get some practical script practice in with us- those who join us see how important it is to PRACTICE!
View the full Office Calendar here: calendar.kwmoorestown.com
Reach the Coaching Team any time via Text or by calling 856-746-6599.